Joe Lamantia summarizes his talk at the Italian IA summit.
He worked as a consultant for the website of the PS3 game Killzone 2. And he discovered how much games and social media have in common.

From the functional to the psychological, it seems there really is an ‘architecture of fun’ for both games and social experiences. It is just another example of how architecture of any (and all) kinds is an enormous influencing factor on peoples’ experiences.

Some of the insigths on the slideshow come directly from Nicole Lazzaro’s job at Xeodesign, and are extremely useful when connected with concepts like flow and the magic circle.

I’m waiting to embed the talk here, since Joe promised a complete slidecast.