Web applications can be considered as virtual spaces. There’s no need to be Second Life to be a virtual space. And I will drop the “virtual” adjective too, because I think there’s nothing virtual about the relations and the experiences happening on those spaces.
I think I will call them “experiential spaces” (or maybe “possibility spaces” *wink*). The name is not important, though. Raph Koster has this great article about empowering social interactions inside a whatever space. And I think they should be kept in great consideration when designing a social web application in a playful way. Check it out.
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