We want to use play for a better design

Because we believe that play could enhance even the most serious activities, that it could be the way to enrich the user experience, that it’s the best way to learn in a safe environment.

Web applications are spaces of possibility

The designer’s job is to create spaces of possibility which the user can explore and configure according to his needs.

A game produces Flow. When you play, you are deeply involved

With play you can obtain a better focus toward a goal. Users will be appealed each time they will discover a feature of the application, and they will use it in a more complete and deep way.

The more your application is serious, the more it will need to be playful to reach its goal

Through fun even the dullest routine can become a pleasant activity. Plus, game mechanics could be used to guide the user towards a positive behavior.

To play means to learn. Through play you improve usability and UX

Each game is, by definition, a safe space where you learn things. That’s why we believe that a ludic mood enhances the usability of an application.

Play directs conflict towards the production of better shared resources

Conflict in social application couldn’t be removed. Is better to use it to one’s advantage in order to convince people to share better commons.

Play stimulates cooperation through competition

If a goal is too hard to be reached for a single user, cooperation will have birth in a natural and sincere way.

Play is social and consolidates the community

Play is an activity that is best experienced in a group of people. And a lot of people playing together get to know themselves better and reinforce social bonds.

Through play you save princesses and obtain concrete results

If you want that your users become princesses’ saviors and that they always get to the results they want to obtain, then you have to make them play.